Authorized Dealer Program

Program FAQs

Why has Air Lift instituted Dealer Authorization Program?

We are passionate about air suspension, and we will always go the extra mile to design, manufacture and sell the highest quality products. We want to ensure that only the best dealers and distributors that share our high standards sell Air Lift Company products. Through this program, we will support your success in presenting, demonstrating and marketing the Air Lift Company brands and products.

What are the requirements to become an Authorized Dealer?

• Business - Operate a professional retail storefront or installation garage that reflects the Air Lift brand and serves your customers with professionalism and care.
• Licensed - Hold all required state and federal licenses, including a valid business license, sales tax certificate, and federal tax ID number.
• Knowledge - Demonstrate a solid understanding of vehicle suspension systems within your target market.
• Specialized - Focus your business efforts on markets relevant to Air Lift, such as automotive accessories, towing and trailers/campers, or performance suspension industries.

What information should I have available for the Authorization?

• All relevant information for the business including Federal tax ID and state resale certificate numbers. You cannot register without an active resale certificate and business license. We will request the company's legal name in addition to any DBAs.
• An owner, officer or authorized company signatory is required for the executed Agreement & applicable Addendums
• The primary company telephone number will be used as the search key for inquiries into the validation of your Authorization status (Warehouse Distributors will use this tool to validate a Dealer's Authorization status)
• We reserve the right to request additional information including photos of the building and street signage if your business does not populate a Google business listing.

What are the Authorization types?

• Indirect Dealer (Brick & Mortar Jobber/professional installer/Retail Store purchasing through an Authorized Warehouse Distributor)
• Direct Dealer Existing (Existing Air Lift Direct Dealer with an Account Number)
• Warehouse Distributor - A wholesale Distributor who sells to Dealers but not directly to end users
• International - any jobber/dealer/retail store outside the US and Canada

If you are not currently selling Air Lift, please register as a indirect dealer. A salesperson will reach out to you upon registration approval to discuss options for wholesale access to product. Do not register as a Direct Dealer or Warehouse Distributor unless you have an existing account number with Air Lift.

Can we sell Air Lift products to anyone? Anywhere?

No, the Air Lift Agreements authorize Direct Dealers & Indirect Dealers to sell Air Lift products only to end users in Canada, the United States of America and its territories of Puerto Rico, Guam, Northern Mariana Islands, and APO/FPO (official overseas military mail addresses). The Air Lift Distributor agreement authorizes distributors to only sell Air Lift products to Authorized Direct Dealers & Indirect Dealers in Canada, the United States of America and its territories of Puerto Rico, Guam, Northern Mariana Islands, and APO/FPO (official overseas military mail addresses). Only Internet approved Dealers are authorized to sell Air Lift products on the Internet (a separate agreement is required).

Why do we need to enter all our Brick & Mortar locations?

In order for a location to be authorized, each physical location must be entered and approved on the portal. In addition, only authorized dealer locations will be listed and shown on the Find a Dealer Tool on AirLiftCompany.com.

How long until I hear back from Air Lift on our Authorization request?

Typically, 8-10 business days or less.